The footwear from the collection will include the Adidas Calabasas PowerPhase, which is an ’80s-inspired shoe dressed in all-White with Gold “Calabasas” lettering on the upper as a nod to where Kanye West currently lives. Other details include perforated Three Stripes on the sides, adidas branding and a trefoil logo displayed by the eyelets, while sitting atop a White rubber sole.
The retail price tag for the shoes is set at $120 USD.
Kanye seems to have his marketing strategy down perfectly. Before releasing any new product, he has his friends and family wear the line for months at a time. There have been countless celebrities wearing the ’80s-inspired collection all over social media.
Basically, another homerun for Kanye.